Nutrition Moment Ads: Combination of video and gif ads created to drive membership sign-ups by showcasing how the WW app supports behavior-change habits that reduce ultra-processed foods intake and ultimately improve nutrition. These highlighted the addition of daily macros and nutrients to the app.
GLP-1 Companion Program Ads: Video ads created to increase enrollment in the GLP-1 Companion Program by demonstrating side-effect support for existing GLP-1 users.
Insurance Checker Ads:
These static ads were designed for users to sign up for WeightWatchers Clinic by checking GLP-1 insurance coverage for free via a quick intake. Upon completion, they were also given their first month's membership free.
With or Without Insurance Ads:
I designed these ads reassuring prospects that WeightWatchers offered affordable weight-loss medication options—regardless of insurance status—and provided personalized support to help find the most accessible solution.
Clinic vs. Meds Only Membership Ads: Designed to build awareness of the WeightWatchers Clinic program by highlighting its comprehensive, science-backed approach and differentiating it from medication-only options through a primary care provider.
Oral Medication Kits Ads: To expand access to non-injectable weight-loss medications, WeightWatchers launched an oral medication kit. I designed paid ads to introduce the product and reinforce WW’s Clinic approach.
Wegovy and Ozempic Ads: Paid ads promoting $199 first-month access to Wegovy or Ozempic through WeightWatchers for cash-pay consumers—no insurance required
